Luciano Martinez’s career started as an illustrator. He later attended the Art Center College of Design in Pasadena, California for graphic design. Luciano’s main focus at the Art Center was branding experience and contemporary design. His branding work combines both illustration and design creating beautiful and lush visuals that not only capture the eye but provoke emotion and resonate with consumers. 

Luciano believes that invoking emotional connections with brands will ensure a loyal consumer which will then create a sub culture for the brand. By strategizing how the visual and design elements will be presented, Luciano is able to produce unique concepts for his clients. 

In addition to commercial design, Luciano has created an independent art experience titled My Friends Love Me. The MFLM project consists of creating illustrations and designs that will convey the human need to find connections with one another. Artwork and products are developed that act as a metaphor for this experience.‡

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Clients Have Included:

Red Bull Energy Drink, 2 Rodeo, Disney, Ad*itive Advertising, Coral Tree Cafe, The Bellevue Collection, Lumina Hotels, One Scottsdale, Paper Culture, The Wall-Las Memorias Project, Psychoanalytic Center of California, The Voyager Group, Alphamale Skincare, Pro Club Clothing, Mary Kay Cosmetics, Urban Decay Cosmetics, Barenaked Yogurt, Lectura Books, Thrive Infant Family Program, Stickam.Com, MTZ Vacuum Services, Higuero Photography, Maddocks & Co., Extraordinary Events, Colgate, El Nido Family Services, Office of Aids Programs and Policy, Merclab, Hispanic Professional Network, Sweet & Tender Hooligans (Music), E.L. Doran Public Relations, Airzone Services, Just Fabulous Style.Com, Good Thinking Marketing, Mousetrappe, and The Village Kitchen.